The scourge of poker machines has been cutting a swathe through Tasmania for years. Last year alone they sucked $200 million out of the Tassie economy. So, with this campaign, I aimed to show exactly how conniving and evil these blighters are. With the help of some very talented people from Jumbla, we were able to pull together a campaign that will hopefully kick these parasites put of pubs and clubs across the state. Brutal but persuasive. Picked up by ABC News, and the entire news.com.au network.
When I came up with the Pokies Parasite idea, I thought it would be awesome to make it for real. A frankly insane idea I never thought would happen. Well, guess what? It did. And it's freaky AF. It's called "Bleak Fortune" and it's going to be touring Tassie as part of the campaign.