Stuff by Alex Wadelton
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be un-boring

 
 

IDEAS FOR HUMANS FOR ORGANISATIONS WHO THINK BIG

making hearts skip. making brains fizz. making things interesting. making minds ponder. making ideas real. making sales soar. making dreams real. making marketing fun. making days joyful. making impossible possible. making writing sparkle. making impressions last. making lasting legacies. making human ideas people care about.

let’s make something un-boring together.

10 HUMAN IDEAS THAT WENT BIG ACROSS THE NATION AND AROUND THE WORLD

I've spent 20+ years coming up with ideas for humans. Here’s 10 of mine that prove that being human is an untapped super power for many organisations.

  1. Helped launch the Big Bash League.
    It became Australia's fastest-growing sporting competition.

  2. Made a 10-minute current affairs feature for social enterprise HoMie.
    Online traffic increased 65,000% overnight

  3. Created a global campaign for Wrigley's.
    Part of helping the brand became the world's #1 chewing gum brand.

  4. Turned Wagon Wheels into an FMCG phenomenon.
    They sold out across 7-Eleven.

  5. Created Gatorade's most successful promotion.
    800,000 entries in two weeks.

  6. Created one of Australia’s most successful road safety campaigns.
    Helped lower NSW’s road toll to its lowet level since World War 2.

  7. Made an Emotion Simulator for Melbourne International Film Festival.
    Record ticket sales, and the world's most awarded digital campaign that year.

  8. Had my TEDx Talk “The Power of Dumb” chosen as a global editor’s pick.
    One of only a few Australian talks ever with this honour.

  9. Wrote two books on creativity: “The Right-brain Workout” 1 & 2.
    Both became best-sellers in Australia, peaking in the top ten.

  10. Became the world’s #1 zip jacket musican:
    Tens on millions of views globally, and appeared on national TV.

NO, SERIOUSLY, HERE’S ME TALKING ABOUT IT…

MY PHILOSOPHY IS SIMPLE.
BE MORE HUMAN AND MORE HUMANS WILL GIVE A SHIT.

be un-boring. be interesting. be interested. be human. be open. be vulnerable. be able to laugh at yourself. be someone you’d want to have a chat with. be yourself. be someone people turn to advice for. be you. be awesome.

Explore this site and find how you can be un-boring and make human ideas too.