BIG IDEAS FOR THE BIGGEST SPORTING LEAGUE IN THE NATION

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BIG AFL IDEAS

I love footy. After my family, it’s my biggest love. So, getting the chance to make ads for the AFL is like a dream come true. I was the lead writer for three years and was lucky enough to produce a wide array of campaigns for this great game.

PS Go Cats!

All CREATING A STATUE TO HONOUR AN ICONIC STANCE AGAINST RACISM ACHIEVING A 65000% INCREASE IN ONLINE SALES. CREATING THE #1 ATTRACTION AT AN INTERNATIONAL FILM FESTIVAL RE-TRAINING TENS OF THOUSANDS OF PEOPLE TO BE MORE CREATIVE TURNING ONE OF THE OLDEST SPORTS IN THE WORLD INTO THE FASTEST GROWING SPORT IN THE COUNTRY A GLOBAL CAMPAIGN THAT RAN IN 100 MARKETS AROUND THE WORLD FOR OVER A DECADE HELPING THE WORLD UNLEASH THE POWER OF DUMB TURNING AN OLD INSTITUTION INTO A MODERN BEHEMOTH TURNING THE MOST DANGEROUS DISTRACTION ON THE ROAD INTO THE SOLUTION RAISING SALES BY 800% RAISING MILLIONS OF DOLLARS WITH ONE SIMPLE IDEA HELPING MILLIONS OF AUSSIES EXPRESS THEIR EMOTIONS LOWERING THE ROAD TOLL TO ITS LOWEST LEVEL SINCE WORLD WAR II TRANSFORMING GATORADE INTO A PERFORMING ENHANCING SUBSTANCE CONVINCING THE AFL TO CHANGE THE LAWS OF THE GAME GETTING A STATE DANCING DURING THE WORLD'S LONGEST COVID LOCKDOWN MOO BREW BELGIAN PALE ALE CREATING AND SELLING ONE OF THE MOST EXPENSIVE TEDDY BEARS EVER ENDING AUSSIE SUPERMARKETS OBSESSION WITH PLASTIC PROMOTIONS IN ONE MONTH HOW TO DRINK A GLASS OF WATER DRIVING RECORD APPLICATIONS TO TO DEFENCE FORCE RECRUITMENT INVENTING THE WORLD'S MOST PRECIOUS METAL AND RAISING $100k FOR CHARITY GREATOPIA FOR GREAT OCEAN ROAD TOURISM RESPECT VICTORIA THE MADDEST FUNDRAISER OF ALL TIME PROVING LAUGHTER TRULY IS THE BEST MEDICINE GRUEN SEGMENT "FREE UNIVERSITY FOR ALL" ITISWHATITIS CREATIVE FUEL CREATING THE FIRST EVER PUB WITH NO BEER BIG IDEAS FOR THE BIGGEST SPORTING LEAGUE IN THE NATION SUSTAINABILITY VICTORIA - DOCUMENTARY

CREATING A STATUE TO HONOUR AN ICONIC STANCE AGAINST RACISM ACHIEVING A 65000% INCREASE IN ONLINE SALES. CREATING THE #1 ATTRACTION AT AN INTERNATIONAL FILM FESTIVAL RE-TRAINING TENS OF THOUSANDS OF PEOPLE TO BE MORE CREATIVE TURNING ONE OF THE OLDEST SPORTS IN THE WORLD INTO THE FASTEST GROWING SPORT IN THE COUNTRY A GLOBAL CAMPAIGN THAT RAN IN 100 MARKETS AROUND THE WORLD FOR OVER A DECADE HELPING THE WORLD UNLEASH THE POWER OF DUMB TURNING AN OLD INSTITUTION INTO A MODERN BEHEMOTH TURNING THE MOST DANGEROUS DISTRACTION ON THE ROAD INTO THE SOLUTION RAISING SALES BY 800% RAISING MILLIONS OF DOLLARS WITH ONE SIMPLE IDEA HELPING MILLIONS OF AUSSIES EXPRESS THEIR EMOTIONS LOWERING THE ROAD TOLL TO ITS LOWEST LEVEL SINCE WORLD WAR II TRANSFORMING GATORADE INTO A PERFORMING ENHANCING SUBSTANCE CONVINCING THE AFL TO CHANGE THE LAWS OF THE GAME GETTING A STATE DANCING DURING THE WORLD'S LONGEST COVID LOCKDOWN MOO BREW BELGIAN PALE ALE CREATING AND SELLING ONE OF THE MOST EXPENSIVE TEDDY BEARS EVER ENDING AUSSIE SUPERMARKETS OBSESSION WITH PLASTIC PROMOTIONS IN ONE MONTH HOW TO DRINK A GLASS OF WATER DRIVING RECORD APPLICATIONS TO TO DEFENCE FORCE RECRUITMENT INVENTING THE WORLD'S MOST PRECIOUS METAL AND RAISING $100k FOR CHARITY GREATOPIA FOR GREAT OCEAN ROAD TOURISM RESPECT VICTORIA THE MADDEST FUNDRAISER OF ALL TIME PROVING LAUGHTER TRULY IS THE BEST MEDICINE GRUEN SEGMENT "FREE UNIVERSITY FOR ALL" ITISWHATITIS CREATIVE FUEL CREATING THE FIRST EVER PUB WITH NO BEER BIG IDEAS FOR THE BIGGEST SPORTING LEAGUE IN THE NATION SUSTAINABILITY VICTORIA - DOCUMENTARY