There are so many brands selling an impossible dream. So I decided to sell it like it is, and design a range of clothes that are exactly what they appear to be. It’s fashion, but not as you know it.
It was particularly interesting to learn all about setting up a business, from top to toe. I’m quite chuffed with the end result. I sold out of stock within 4 weeks and am about to re-launch the brand. Stay tuned!