There are so many brands selling an impossible dream. So I decided to sell it like it is, and design a range of clothes that are exactly what they appear to be. It’s fashion, but not as you know it.
It was particularly interesting to learn all about setting up a business, from top to toe. I’m quite chuffed with the end result. I've sold a bunch of merch at a range of local maker's markets, and it's brilliant actually seeing people laugh at the idea and then buy something so laden with irony.