I reckon this is one of the coolest things I’ve done. Especially because I’m such an AFL nut.
Since 1897, 117 Premiership Cups have been made. It’s sacred metal, lusted after by every player in the league. What isn’t commonly known is that when every Premiership Cup is forged, approximately 42.2 grams of this precious metal are left behind. For the first time ever, we took this metal and turned it into a one-of-a-kind piece of history to be sold to the highest bidder, with all proceeds going to the AFL's youth homelessness charity, Ladder. Five years on, it's still running as a promotion, and has raised over $50,000 and counting.