#BEAMODEL FOR HoMie

Working with the very talented managing editor of The Project, Tom Whitty, comedian Tommy Little, and photographer Stu Morley, we were able to prank the whole of Australia into thinking Tommy had made a career pivot into being a model. The highlight was probably Tommy's mum calling him "a knob". Oh, and raising over a hundred grand and getting the country talking about youth homelessness was also good.

At the end of the year, we put together a calendar of all the shots, along with some “supportive” quotes from a range of Tommy’s celebrity mates. The calendar sold out in a week, and raised an extra $65,000 for youths experiencing homelessness. It also served as a year long ad for Homie, as it sat in living rooms across the country for the whole of 2019.