What would happen if you took the beer taps out of a 100 year old Aussie pub? Part social experiment, part marketing extravaganza, this piece aimed to show Aussies that cocktails are easy to make, and even easier to drink. Cheers to the Old Hepburn Hotel for letting us crazy advertising types use their awesome pub.
Over 3000 cocktails were sampled over a busy long weekend, and PR wise it was nationally syndicated through news sites Australia wide.